Built Right Fitness

Skinny to built in 12 weeks.

No shortcuts. Just discipline, consistency, and sticking to the plan daily. 12-week online fitness program or premium 1-on-1 training program with Kobe Hooker.

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Kobe Hooker physique transformation before and after

150 lbs → 200 lbs lean

3 years of discipline.

Built around you

Personalized training

Meal guidance included

Personalized macros

Accountability that works

Weekly check-ins

I'm Kobe Hooker. I'm your coach.

About 3 years ago, I was 150 pounds. Today, I'm around 200 pounds and lean.

I didn't get here from shortcuts or luck. I got here by staying disciplined and sticking to the plan. I stopped making excuses.

I built Built Right for men who are serious about changing their physique and are willing to hold themselves to a higher standard.

You're going to have a plan. You're going to have guidance. You're going to have accountability. But nobody can do the work for you.

If you're willing to actually dial in, take this seriously, and execute, I'll help you get where you're trying to go.

12-Week Program

Pick your plan

Personalized training, macros, and weekly check-ins. Choose the monthly option or pay once and keep it.

What's Included

Personalized 12-week training program built for your goals and experience level
Personalized workout splits with exercise demos, form cues, and progression built in
Personalized macros and calorie targets tailored to your physique goal
Meal plan guidance built around your macros and lifestyle
Weekly progress check-ins with picture-based accountability
Direct message access to Kobe for questions and support

Monthly

$90/month

Recurring. Cancel anytime.

Best Value

One-Time

$250once

Pay once, keep the full 12-week program.

How It Works

From sign-up to results

This isn't a PDF you get left alone with. Here's exactly what happens when you start online fitness coaching with Built Right.

Apply or check out

Fill out the intake form with your goals, height, weight, training experience, and schedule — or grab the 12-week program directly from the pricing page.

Get your personalized plan

Kobe builds your training split, workouts, and macro targets around your body, your equipment, and your goal — then sends them to you personally.

Check in every week

Send progress pictures and updates each week. Your plan and macros get adjusted based on how your body responds, so you keep progressing.

Stay accountable

Direct message access to Kobe for questions, form feedback, and support the entire 12 weeks. You're never guessing what to do next.

Whether you choose the 12-week muscle building program or 1-on-1 coaching, the process is the same: a plan built for you, weekly check-ins with progress pictures, and adjustments every step of the way. Ready? See pricing or apply now.

Limited Spots

1-on-1 Program

The highest level of Built Right. Everything in the 12-week program, plus a fully custom training plan built and updated for you every week. This is for men who want the fastest possible progress and are ready to be held to the standard.

Premium pricing, application only. If you're serious, apply and we'll talk.

Apply for 1-on-1

Fully custom training program and workout splits built around you, updated weekly as you progress
Personalized macros and custom meal plans adjusted week to week based on your results
Weekly 1-on-1 video calls to review progress, answer questions, and lock in the plan
Weekly progress check-ins with picture and measurement tracking
Real accountability — we check in, adjust, and keep you on track every week
Form review on your lifts via video so you lift safely and effectively
Direct message access to Kobe — questions answered fast

The work you put in matters. The standard you hold yourself to matters.

The results you get are going to reflect what you're willing to put into this.

Input equals output.

Ready to Build It Right?

Fill this out and Kobe will personally review it. If you've already paid, this is your intake — once it's in, he'll build your training, macros, and meal guidance around you and reach out on your preferred contact method within 24 hours.